Brands

What is a Brand

The "Brand" concept is the essential element and powerful tool to get the most out of Superlines. "Brand" is a container of marketing, business and target group related data that ensures the analysis, optimization and content created by Superlines is relevant and on-brand.

Each Organization is connected to a set of "Brand identity data" that users can manage by clicking "Brand" on the left side navigation.

Managing a Brand

When a user creates a new Organization, Superlines automatically analyses the website content and visuals and makes the initial setup for your brand data. Think of this as an automated senior-level brand analysis that happens in seconds.

You can manually update and control the brand data to align with your style and brand guidelines.

PRO TIP 1: Have a pool of existing keywords that work well? Add them to the "Strategic keywords" field.

PRO TIP 2: Has your brand manager already defined specific brand or tone-of-voice instructions? Paste them to the "Brand instructions" field.

PRO TIP 3: Do you have certain words or phrases you wish to exclude from content permanently? Add them to the "Exclusions" field.

How does the Brand data affect Superlines output

Each AI template in Superlines uses the brand data to understand your business context, target group and brand. This is partly automated and happens behind the hood, but many of the templates in Superlines let you quickly tweak and alter the brand data that is utilized (if you update the fields in the templates, this does not affect the actual Brand data).

Brand identity data

Here, you'll find information on the individual fields in Brand settings and how to use them.

Write the content in the same language your brand natively uses.

PRO TIP: The better and, more specifically, the brand data is defined, the better the AI outcomes are.

Website

The URL represents the company, client, project, or segment you and your team are working with.

Key customers

Describe your target audience or ideal customer profiles. Superlines uses this data to analyze and customize the generated content to fit the target audience's preferences.

EXAMPLE 1: Marketing teams, marketing directors, digital marketers

EXAMPLE 2: Private car owners looking for modern and easy services for car selling and trading

Unique selling points

Write what makes your product or service better than competitors'. What is the value you offer and the problem you solve? Clearly articulates specific benefits/benefits that make you stand out.

EXAMPLE: Instead of focusing solely on content creation, Superlines strongly emphasizes analysis and optimization to support the bigger picture in marketing activities.

Value propositions

A value proposition is a simple statement that summarizes why a customer would choose your product or service.

EXAMPLE: The easiest way for companies to start leveraging AI in everyday work

Industry

Specify the industry to tailor content and analysis towards relevant trends and standards.

Business Type

Define whether your brand is B2B, B2C, or B2B2C to guide marketing strategies and content creation.

Brand Analysis

Describe your brand freely. Tell how it's unique and how it speaks to the target audience.

EXAMPLE: Superlines is a professional, efficient, and innovative marketing tool that integrates AI into daily marketing tasks easily. It promises ease of use, customizability, and significant efficiency improvements.

Visual Guideline

Details on the visual elements of your brand including color schemes, fonts, overall aesthetic, and usage of visuals.

EXAMPLE: Use modern fonts for a clean design. Use burnt orange to highlight key points. Ensure a balance between imagery and text for clarity. Maintain a professional and innovative tone matching the brand's messaging. Include diverse and inclusive visuals aligning with the brand identity.

Image Guidelines

Criteria for the selection and use of images that align with your brand's identity and values.

Tagline

A memorable phrase that captures the essence of your brand and its value proposition.

EXAMPLE: Your All-In-One Marketing Solution

Strategic Keywords

A list of essential keywords for SEO and branding consistency across all content.

TIP: You can paste here high-performing keywords from your SEO & SEM tools.

Tone of Voice

Description of the brand's communication style to ensure consistency in messaging. Keep it simple and don't overcomplicate or over-describe this.

EXAMPLE: Professional, Innovative

Exclusions

A list of topics, words, or phrases to be avoided in brand communications.

Copywriting Framework

Preferred structures for crafting messages, such as AIDA, PAS or Direct Response Copywriting, to improve content effectiveness.

Brand Instructions

Any specific guidelines or instructions that are unique to your brand's approach to content and marketing.

Language

The primary and any additional languages used by your brand for communication.

By carefully defining and managing these elements, you can ensure that your brand's identity is consistently represented as you use Superlines.